They settled in the area known today as North Beach, then accessible only by boat. Henry Flagler approached Frank and his wife, asking them to hold oyster roasts for friends and guests staying at his Ponce De Leon Hotel, now Flagler College, and the Alcazar Hotel, now the Lightner Museum. The outings to North Beach became a regular attraction, and thus, the family boat business was born. Initially starting with a chartered launch, Frank ferried guests to and from North Beach for Minorcan Style dinners, oysters, music, dancing and sightseeing along the Matanzas Bay. Shortly thereafter, Frank purchased a 45′ launch stuck on a mud bar. He repaired, refinished and christened it the Victory, replacing the chartered launch, but remaining at the helm as Captain.
Guests could enjoy picturesque view of Historic Saint Augustine while cruising along Matanzas Bay to and from North Beach. In 1918 the Victory II was launched. Built in St. Augustine by Warren Sanchez and assisted by Frank’s son, Francis Everisto, who at the age of 17 became a licensed captain and joined his father’s business. Eight years after the Victory II was built Frank passed on, but continuing the tradition of his father was second generation Captain Francis Usina, this time adding fishing excursions. The Victory II was the main mode of transportation to the ever popular attraction North Beach until the 1930’s when a bridge and paved highway opened access by automobile.